Eyes On Sheppard

I’ve been managing the social media strategy for Eyes on Sheppard for the past two years, helping to grow their digital presence through a mix of educational, promotional, and lifestyle content. As a full service optometry clinic with a strong focus on innovation, our content strategy has centered around making eye care approachable and informative. This includes regular educational videos featuring their team of doctors, product focused posts showcasing seasonal sales on glasses, and short form videos highlighting lens options and styling tips.

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I also collaborate with their in house aesthetics division, Eyesthetics, which focuses on ocular beauty and wellness treatments. Together, we develop aligned content strategies that reflect both the medical and cosmetic sides of the business. By connecting the two brands under one cohesive voice, we’re able to show how their services complement each other and offer a full spectrum of care.

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From monthly planning to content creation and campaign execution, I’ve supported their growth by ensuring the strategy remains clear, consistent, and tailored to their evolving business goals.